The Thinking Behind the Builds

The brief

Launch a credible website for the studio I founded, able to present a growing service range without turning into a single overloaded homepage.

Key decisions

• — Split every offer onto its own page under a services hub instead of stacking them into sections.
• — Built one reusable section library in Elementor Pro so new service pages could be added in an hour.
• — Wrote internal links by hand so each service page pointed at genuinely related services.

What was delivered

• — A full page map with unique titles, descriptions and headings for each page.
• — A component-based Elementor Pro template system.
• — A single enquiry flow with clear calls to action on every page.

Outcome

The studio now publishes new service pages without design work, and each page can be optimised independently for the term it targets.

The brief

Recurring freelance work for local trades whose existing sites hid the phone number, lacked service pages and were slow on mobile.

Key decisions

• — Put the phone number and service area above the fold on mobile, where emergency traffic lands.
• — Created one page per service instead of a bullet list on the homepage.
• — Cut quote forms down to the fields the office actually uses to book a visit.

What was delivered

• — Mobile-first layouts with persistent click-to-call access.
• — Service and service-area page structure with breadcrumbs and internal links.
• — Image, font and plugin clean-up for faster mobile loading.

Outcome

Each trade now has a dedicated page for every service it sells, and enquiries arrive with enough information to schedule without a follow-up call.

The brief

Designers and agencies needed polished Figma files turned into editable WordPress pages that matched the source file on every breakpoint.

Key decisions

• — Translated the Figma type scale and colour styles into Elementor global styles before building any page.
• — Defined tablet and mobile behaviour explicitly rather than relying on automatic stacking.
• — Kept every section editable so the end client could change content without breaking layout.

What was delivered

• — Faithful implementation reviewed side by side against the Figma frames.
• — A documented global style system inside Elementor Pro.
• — Reusable templates for repeated page patterns.

Outcome

Design teams get a build that matches their file, and their clients get a site they can maintain without re-engaging the designer for copy changes.