Enquiry visibility
Every form, call tap and WhatsApp click recorded as a conversion.
Analytics and Tracking You Can Actually Trust
GA4, Tag Manager, conversion events and clean reporting — configured properly, so marketing decisions rest on real numbers.
What This Service Covers
Most businesses have analytics installed and still cannot answer the basic question: which pages and channels produce enquiries? The tracking code is present, but no conversion events were ever configured.
I set up measurement so the reporting maps to your actual business events — form submissions, phone taps, WhatsApp clicks, quote requests — and so the data stays clean enough to act on.
Common Measurement Problems
- Form submissions never configured as conversion events
- Phone and WhatsApp taps invisible in reports
- Internal team traffic inflating the numbers
- Ad platforms and analytics reporting conflicting figures with no explanation
How Tracking Is Set Up
We start from the business questions you need answered, then define the events required to answer them. Measurement follows the questions, not the other way around.
Everything is implemented through Google Tag Manager so tags stay organised and future changes do not require editing site code, then validated in debug mode before it is trusted.
What Proper Tracking Gives You
Channel clarity
See which sources bring visitors who actually contact you.
Page-level insight
Identify which service pages generate enquiries and which need work.
Cleaner data
Internal traffic filtered and spam referrals excluded.
Campaign attribution
UTM conventions so campaigns are traceable.
Reports you understand
Dashboards built around your questions, not default templates.
Setup Includes
- Google Analytics 4 property configuration
- Google Tag Manager container setup
- Conversion events for forms, calls and WhatsApp
- Scroll and engagement tracking where useful
- Ecommerce tracking for WooCommerce stores
- Google Ads and Meta conversion linking
- Search Console connection
- Internal traffic filtering
- A custom report or dashboard for your key numbers
Who Needs This
- Businesses spending on ads without knowing what converts
- Sites where analytics exists but reports nothing useful
- WooCommerce stores needing revenue tracking
- Companies wanting to justify marketing spend with evidence
- Anyone about to start SEO or paid campaigns
Common Requests
Fresh GA4 setup
Full configuration for a business starting measurement properly.
Tracking audit
Diagnosing why numbers disagree between platforms.
Ecommerce measurement
Purchase, add-to-cart and checkout events for a WooCommerce store.
Implementation Steps
- 01
Questions first
Agree the decisions the data needs to support.
- 02
Measurement plan
Document every event, its trigger and its parameters.
- 03
Implementation
Tags, triggers and variables configured in Tag Manager.
- 04
Validation
Debug testing of every event across devices before publishing.
- 05
Reporting
Dashboards and reports built around your key numbers.
- 06
Walkthrough
A session showing you where to find each answer.
Tools
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Ads conversion tracking
- Meta Pixel and Conversions API
- Looker Studio dashboards
Why Me
- Tracking implemented by someone who also knows the site build
- Every event validated before it is reported on
- Documentation of what is tracked and why
- Reports built for business owners, not analysts
- Privacy-conscious configuration
Frequently Asked Questions
Is Google Analytics 4 free?
Yes, GA4 is free for the volumes typical of small and medium businesses.
Why do my ad platform and analytics numbers differ?
They use different attribution models and windows, so some difference is normal. Large gaps usually indicate a tracking problem worth fixing.
Can you track phone calls?
Taps on phone links are trackable as events. Tracking actual call outcomes requires a call tracking service, which I can help set up.
Do I need Tag Manager?
It is strongly recommended. It keeps tags organised and lets tracking change without editing the website itself.
What about privacy and consent?
Tracking can be configured to respect a consent banner and regional privacy requirements.
Related Services
Not sure what your analytics is telling you?
I'll review your current setup and show you what is missing before recommending anything.