Product page optimisation
Descriptions, imagery, specifications and trust elements that support the decision.
eCommerce Marketing That Improves the Whole Buying Journey
Product page optimisation, shopping feeds, cart recovery and email flows — work on conversion as well as traffic.
What This Service Covers
Traffic is only half of an online store's problem. If product pages do not answer buyer questions and the checkout creates friction, more visitors simply means more people leaving.
I work across both sides: improving how the store converts, and building the channels that bring qualified shoppers to it — organic product visibility, shopping feeds, paid campaigns and email.
Where Stores Lose Revenue
- Product descriptions that list features but never answer buyer objections
- High cart abandonment with no recovery emails in place
- No product feed, so the catalogue is invisible in shopping placements
- Ecommerce tracking missing, making channel profitability unknowable
Conversion and Traffic Together
First we make the store worth sending traffic to: clearer product pages, honest shipping and returns information, visible stock status, and a shorter route through checkout.
Then we build acquisition — product SEO, shopping feeds, retargeting and email flows — knowing that each additional visitor now has a better chance of converting.
Areas of Work
Category structure
Navigation and filtering that helps shoppers find products quickly.
Shopping feeds
Product data prepared and submitted for shopping placements.
Cart recovery
Abandoned cart emails that bring shoppers back to complete an order.
Email flows
Welcome, post-purchase and win-back sequences.
Revenue reporting
Ecommerce tracking so you can see which channels pay for themselves.
Included
- Store conversion review with prioritised fixes
- Product title and description improvements
- Product schema markup
- Google Merchant Centre feed setup
- Shopping and retargeting campaign configuration
- Abandoned cart and email flow setup
- GA4 ecommerce event tracking
- Monthly performance reporting
For Stores That
- Get traffic but convert poorly
- Have never set up a shopping feed
- Do not send abandoned cart emails
- Cannot attribute revenue to marketing channels
- Are preparing for a seasonal peak
Typical Projects
Conversion audit
A structured review of product pages, cart and checkout with prioritised fixes.
Feed and shopping launch
Getting the catalogue into shopping placements correctly.
Email automation
Building the flows that recover carts and increase repeat orders.
How We Work
- 01
Store review
Analyse the catalogue, funnel data and current marketing channels.
- 02
Fix conversion basics
Product content, page speed and checkout friction addressed first.
- 03
Measurement
Ecommerce tracking implemented and validated.
- 04
Acquisition
Feeds, campaigns and product SEO put in place.
- 05
Retention
Email flows for carts, post-purchase and win-back.
- 06
Report and iterate
Monthly review of revenue by channel and next priorities.
Platforms
- WooCommerce
- Google Merchant Centre
- Google Ads Shopping
- Meta catalogue ads
- Email automation tools
- GA4 ecommerce tracking
Why Me
- Store build and marketing handled by one person, so fixes ship quickly
- Conversion prioritised before spending more on traffic
- Accurate revenue tracking before campaigns scale
- No inflated ROI claims
- Clear monthly reporting
Frequently Asked Questions
Should I fix conversion or drive traffic first?
Usually conversion. Improving product pages and checkout increases the return on every visitor you already have and every one you later pay for.
What is a product feed?
A structured file of your catalogue submitted to platforms like Google Merchant Centre so products can appear in shopping placements.
Do abandoned cart emails actually work?
They routinely recover a meaningful share of otherwise lost orders because the shopper had already chosen a product.
Can you work with my existing store?
Yes. I work on established WooCommerce stores as well as new builds.
How do you report on results?
Revenue, orders and conversion rate by channel from GA4 ecommerce data, with the actions taken that month.
Related Services
Want more from your online store?
Share your store URL and I'll review the buying journey and where revenue is most likely being lost.