Technical health
Indexation, crawl errors, canonicals, redirects, sitemap and robots configuration.
SEO That Starts With a Site Search Engines Can Actually Read
Technical fixes, page structure, on-page optimisation and local signals — the groundwork that makes content marketing worth doing.
What This Service Covers
SEO is not a switch you flip after launch. It is the sum of how your site is structured, how quickly it loads, how clearly each page answers a specific question, and how well your business is described across the web.
I work on the parts I can genuinely influence: technical health, information architecture, on-page optimisation, internal linking and local presence. No ranking promises — just methodical work and honest reporting.
Why Sites Fail to Rank
- One page trying to target ten different services at once
- Duplicate or near-identical titles and meta descriptions across pages
- Slow mobile performance and unstable layouts
- Important pages with no internal links pointing at them
How I Work on SEO
The first phase is diagnosis: crawl the site, review Search Console coverage, check indexation, speed, headings, metadata and internal linking, then rank the issues by likely impact.
The second phase is structural: build the keyword-to-page map so each page owns one intent, fix cannibalisation, strengthen internal links, and improve or expand thin pages.
What the Work Covers
Keyword architecture
One primary intent per page so your own pages stop competing with each other.
On-page optimisation
Titles, meta descriptions, heading hierarchy, alt text and internal links.
Content improvement
Expanding thin pages so they genuinely answer the search that brought the visitor.
Local signals
Consistent business information, service area pages and Google Business Profile alignment.
Structured data
Accurate schema that reflects what is visible on the page.
Deliverables
- Full technical SEO audit with prioritised actions
- Keyword and search intent mapping per page
- Metadata written for every indexable page
- Heading hierarchy corrections
- Internal linking plan across service clusters
- Image alt text and filename improvements
- XML sitemap and robots.txt configuration
- Search Console setup and monitoring
- Monthly reporting on impressions, clicks and positions
Good Fit For
- Service businesses competing in a defined geographic area
- Sites that were built without any SEO planning
- Businesses whose traffic dropped after a redesign or migration
- Companies publishing content that never gains traction
- Owners who want clear reporting rather than vague retainers
Engagement Types
One-off audit
A prioritised list of fixes you can implement yourself or hire me to do.
Foundation project
A fixed-scope pass over technical health, structure and on-page basics.
Ongoing programme
Continuous content, internal linking and technical work with monthly reporting.
SEO Process
- 01
Audit
Crawl, Search Console review, speed testing and competitive comparison.
- 02
Keyword mapping
Assign one primary intent to each page and identify gaps worth new pages.
- 03
Technical fixes
Resolve indexation, redirect, canonical and performance problems.
- 04
On-page work
Rewrite metadata, headings and copy where the intent match is weak.
- 05
Content and links
Publish or expand pages and strengthen internal linking between clusters.
- 06
Measure
Track impressions, clicks, positions and conversions, then adjust priorities.
Tools
- Google Search Console
- Google Analytics 4
- Rank Math or Yoast SEO
- PageSpeed Insights and Core Web Vitals data
- Site crawling tools
Why Work With Me
- SEO handled by the same person who builds the site, so fixes actually get implemented
- No ranking guarantees and no inflated claims
- Clear prioritisation by expected impact and effort
- Reporting in plain language
- Top Rated Upwork freelancer with a 100% Job Success Score
Frequently Asked Questions
How long before SEO shows results?
Technical and on-page fixes can register within weeks. Competitive terms usually take several months of consistent work, and nobody can promise a specific position.
Do you guarantee first-page rankings?
No. Search results depend on factors outside anyone's control. I commit to the work and to transparent reporting on what changes.
Is SEO worth it for a small local business?
Often yes, because local intent searches convert well and the competition is usually narrower than in national markets.
Can you fix a traffic drop after a redesign?
Usually. Most post-migration drops trace back to missing redirects, changed URLs or removed content, and those are recoverable.
Do I need new content every month?
Not necessarily. Improving existing pages often produces faster gains than adding new ones.
Related Services
Want to know why your site is not ranking?
Book a free meeting and I'll walk through your site's structure, speed and search visibility with you.