Portfolio

Work I've Designed, Built and Handed Over

Grouped by the type of project rather than dressed up with invented metrics. For live links and client reviews, my Upwork and Fiverr profiles are the source of truth.

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Overview

What These Projects Have in Common

Every build below started with the same question: which pages does this business need, and what does each page have to prove? The visual direction changes with the brand, but the structure, speed work and enquiry flow are consistent.

I have deliberately not published invented conversion percentages or testimonials here. Public reviews on Upwork and Fiverr are verifiable; numbers on my own website are not.

Agency Website

Scratch WP — WordPress Studio Website

WordPress + Elementor Pro

The website for Scratch WP, the WordPress studio I founded. Built to explain the service range clearly, separate each offer into its own page and route enquiries into a single contact flow.

— Information architecture and page map
— Reusable Elementor Pro section templates
— On-page SEO structure and internal linking
— Contact and enquiry flow

Personal Brand

Mr Saiful — Personal Brand Website

WordPress + Elementor Pro

My own freelance website: credentials, services and contact routes in one place, kept deliberately fast and simple so visitors can reach me in one click.

— Brand-led visual system
— Service pages with clear CTAs
— Click-to-call and WhatsApp contact routes
— Portfolio and profile links

Live Project

HVAC, Plumbing, Roofing, Cleaning, Electrical

Home Service Business Websites

WordPress + Elementor Pro

Ongoing work for local service businesses through Upwork and Fiverr: dedicated service pages, service-area structure and quote forms designed for phone-first customers.

— Service and service-area page structure
— Mobile-first layouts with prominent call buttons
— Quote request forms with the fields the office actually needs
— Speed and Core Web Vitals clean-up

eCommerce

WooCommerce Stores

WooCommerce

Product catalogue setup, category structure, checkout tidy-up and payment/shipping configuration for small online stores that needed a store owners could actually run themselves.

— Catalogue and category architecture
— Product template and variation setup
— Checkout and payment configuration
— Basic conversion tracking

Landing Pages

Landing Pages for Paid Campaigns

WordPress + Elementor Pro

Single-offer landing pages built to match ad messaging, with one clear action, no navigation distractions and event tracking wired in before launch.

— Message match with the ad or email
— Single-goal layout and form
— Analytics and conversion events
— Speed-focused build

Redesign

Website Redesigns and Rebuilds

WordPress + Elementor Pro

Rebuilds of dated, plugin-heavy WordPress sites: content kept and improved, URLs preserved where possible, layout rebuilt on a lean reusable template system.

— Content audit and page mapping
— URL preservation and redirect planning
— Lean plugin stack
— Post-launch checks

Design Handoff

Figma to WordPress Implementations

Figma → Elementor Pro

Pixel-faithful implementation of designer-supplied Figma files as responsive, editable Elementor Pro pages — including the mobile and tablet states designers rarely hand over.

— Design system to Elementor global styles
— Responsive behaviour for all breakpoints
— Editable, client-friendly templates
— QA against the source file

Verify

Public Profiles and Reviews

Client feedback lives on the platforms where the work was contracted, so you can read it without taking my word for it.

Upwork Fiverr LinkedIn

Want the detail behind a build? Read the case studies.

Have a project like one of these?

Send me the details and I'll tell you what it would take — scope, sequence and a realistic timeline.

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