Correct tracking
Pixel and conversion events configured so optimisation and reporting are reliable.
Social Media Advertising Aimed at Qualified Enquiries
Paid Facebook and Instagram campaigns with proper pixel setup, tested creative and audiences narrowed to the people you can actually serve.
What This Service Covers
Paid social differs from search advertising in one important way: nobody was looking for you. Your ad interrupts a feed, so the creative and the offer carry almost all of the weight.
That makes disciplined testing essential. I run structured campaigns where creative, audience and offer are tested one variable at a time, with the pixel and conversion events set up correctly so the platform learns from real outcomes.
Why Boosted Posts Disappoint
- Boosting for engagement instead of optimising for enquiries
- Pixel or conversions API missing, so the platform cannot optimise properly
- One creative running until it burns out, with nothing queued to replace it
- Audiences far wider than the area the business can service
How I Run Paid Social
Setup comes first: pixel installed, conversion events defined, audiences built from your service area and, where available, your customer list.
Then structured testing — several creative angles against a defined audience, with the winners scaled and losers retired on a set schedule rather than on instinct.
What You Get
Focused audiences
Geographic and interest targeting limited to people you can serve.
Creative testing
Multiple angles tested systematically rather than one ad left running.
Retargeting
Campaigns that reach visitors who viewed a service page but did not enquire.
Landing page alignment
Ads pointing to pages built for the specific offer.
Transparent reporting
Spend, results and cost per result explained clearly each month.
Campaign Scope
- Meta Business Manager and pixel setup
- Conversion event configuration
- Audience research and build
- Ad creative design and copywriting
- Campaign, ad set and ad structure
- Retargeting audiences from site visitors
- Lead form or landing page destination setup
- Ongoing testing and budget management
- Monthly reporting
Best For
- Services with visual before-and-after appeal
- Local businesses with a clearly defined service radius
- Seasonal promotions needing quick reach
- Businesses with an existing customer list for lookalike audiences
- Companies wanting to retarget website visitors
Campaign Types
Lead generation
Instant forms or landing pages capturing enquiry details.
Retargeting
Reaching people who visited key service pages without contacting you.
Seasonal promotion
Short campaigns around a time-limited offer.
Delivery
- 01
Setup audit
Business Manager, pixel, events and page assets checked or created.
- 02
Offer and audience
Define the offer and the audiences most likely to respond.
- 03
Creative production
Design and copy for several tested variations.
- 04
Launch
Campaigns published with clear budgets and defined success measures.
- 05
Test and iterate
Scheduled reviews to scale winners and retire underperformers.
- 06
Report
Monthly reporting on spend, results and recommended next steps.
Platforms and Tools
- Meta Ads Manager
- Meta Pixel and Conversions API
- Google Analytics 4
- Landing pages built in WordPress
Why Work With Me
- Creative, landing page and tracking handled as one job
- Structured testing instead of guesswork
- Your ad account stays under your ownership
- No inflated promises about results
- Clear monthly reporting
Frequently Asked Questions
Is paid social better than Google Ads?
They serve different moments. Search captures existing demand; paid social creates awareness and works well for visual services and retargeting. Many businesses benefit from both.
What should I budget?
Enough for the platform to gather conversion data — typically a consistent daily amount over at least a month rather than a short burst.
Do lead forms or landing pages work better?
Instant forms usually cost less per lead but can attract lower intent. Landing pages tend to produce better-qualified enquiries. Testing both is often worthwhile.
Can you design the ad creative?
Yes, images, copy and simple video edits are produced in your brand style.
How quickly will we see results?
Data starts arriving in days, but allow a few weeks of testing before judging the campaign structure.
Related Services
Thinking about running paid social ads?
Tell me your offer and service area, and I'll outline an audience, creative and tracking plan.