Relevant traffic
Keyword and match type control plus negatives to filter out the wrong searches.
Google Ads Campaigns Built for Enquiries, Not Just Clicks
Tight keyword targeting, disciplined negative lists, proper conversion tracking and landing pages that match the ad promise.
What This Service Covers
Google Ads puts you in front of people actively searching for what you sell. That is its strength — and also why wasted spend is so easy: broad keywords, default settings and untracked conversions quietly burn budget on searches that will never become customers.
I set campaigns up deliberately: focused ad groups, exact and phrase match discipline, a working negative keyword list, and conversion tracking configured before the first click so decisions come from data rather than guesswork.
Where Ad Budget Leaks
- Broad match keywords pulling in irrelevant searches
- No negative keyword list, so the same wasted terms repeat monthly
- Conversion tracking missing or double-counting, making reports meaningless
- Ads pointing at a homepage instead of a page about the advertised service
How Campaigns Are Structured
One theme per ad group, with ad copy that echoes the search term and a landing page that continues the same message. That alignment improves relevance and gives the visitor a coherent experience.
Then it is ongoing management: search term reviews, negative keyword additions, bid and budget adjustments, and testing ad variations against real conversion data.
What Managed Campaigns Give You
Message match
Ad copy, keywords and landing page all speaking about the same thing.
Real measurement
Conversion actions defined so you see cost per enquiry, not just cost per click.
Location control
Targeting limited to the areas you genuinely serve.
Budget discipline
Spend directed toward the campaigns producing enquiries.
Clear reporting
Plain-language monthly reporting on spend, enquiries and what changed.
Included in Management
- Account and conversion tracking setup
- Keyword research with match type strategy
- Ad group structure by service theme
- Responsive search ads with tested variations
- Negative keyword list built and maintained
- Location, schedule and device targeting
- Call and form conversion tracking
- Landing page recommendations or builds
- Monthly performance reporting
Suitable For
- Service businesses needing enquiries faster than SEO can deliver
- Companies with a defined service area and clear pricing
- Businesses currently running ads without tracking in place
- Seasonal services that need visibility in peak periods
- Anyone testing demand for a new service
Typical Setups
Local lead generation
Search campaigns targeting service plus location terms in your area.
Emergency service ads
High-intent campaigns with call extensions and click-to-call priority.
Account rescue
Restructuring an inherited account that spends without producing enquiries.
How I Run Campaigns
- 01
Goals and budget
Define what an enquiry is worth and what a sustainable monthly spend looks like.
- 02
Research
Keywords, competitor ads and search volumes for your service area.
- 03
Tracking first
Conversion actions and analytics wired up before campaigns go live.
- 04
Build
Campaigns, ad groups, ads, extensions and targeting configured.
- 05
Optimise
Search term reviews, negatives, bid adjustments and ad testing.
- 06
Report
Monthly summary of spend, enquiries, cost per enquiry and next actions.
Platforms
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Business Profile
- Call tracking where appropriate
Why Me
- Ads and landing pages handled together, so traffic lands somewhere built to convert
- Tracking configured before spend begins
- No long lock-in contracts
- Honest reporting, including what did not work
- Direct communication with the person managing the account
Frequently Asked Questions
What budget do I need to start?
It depends on your industry's click costs and service area. I review realistic cost-per-click ranges first so you can decide whether the numbers make sense before committing.
Who owns the ad account?
You do. The account is created under your ownership and you keep full access and history if we stop working together.
Can you guarantee leads?
No. I can commit to correct setup, disciplined management and transparent reporting. Anyone guaranteeing lead volume is guessing.
Do I need a landing page?
It is usually the highest-leverage improvement. Sending ad traffic to a page built for that specific service typically converts far better than the homepage.
How soon do campaigns produce results?
Traffic starts within days. Meaningful optimisation needs a few weeks of conversion data before the account settles.
Related Services
Want your Google Ads reviewed?
Share your account or your goals and I'll outline how the campaigns should be structured for your service area.